FB Automatic Advanced Matching


Does the Automatic Advanced Matching on the FB base pixel work automatically with LH to pass phone number, email etc?



Hi @Graham_Cox,

Yes it does. Simply replace the variables with custom fields.



Thanks Nik, so I just need to create custom fields called first name, last name, email, phone number etc in LH to replace the built-in LH variables and FB will pick them up?


Hi @Graham_Cox, not sure how I missed this comment.

Or you can just remove them from FB code if you don’t want to add these variables.

But yes, simple add {first_name}, {email} etc and it will replace the variables.