My objectives in setting up this first test were to make sure all the “circuitry” connected and, largely because of your assistance, it clearly has.
I am now reviewing what my next steps should be based on what I’ve learned from this little test and am formulating a plan.
On LH: Ignoring the numbers for “Impressions” and “Visitors” which were significantly “me” I am happy that out of 36 completed I obtained 33 leads (3 of which were me or proxies).
Over at Aweber I had 3 unsubscribes and am averaging between 25%-30% open rate on my followup email series.
On Clickbank: No sales yet.
On FB: Total spend ~$80
This next stat is curious. Received via FB “Notifications” - I don’t know how to interpret.
I can see I’ve had 59 unique people either react, like or share my FB fan page (https://www.facebook.com/LiveBetterAndLonger/ ) but I did not link that page to either my offer or my followup emails. I did provide my url as “LiveBetterAndLonger.com”
The FB Notifications told me that my FB Fan Page for Live Better and Longer had:
- 33 Likes
- 7 Shares
This is unexpected.
ALL of these started on the day my FB ad & LH DT went live. Again, I did not ask for anyone to like or share my FB fan page. It just happened.
My next move is to remake my ads as a slide show video and test how that works on a same population.
I am also enrolling today in your recommended program @ teamtreehouse.com . I see the wisdom of your recommendation. Thank you.
A question: on the email you sent yesterday you mentioned watching your “event tracking videos” in the LH training. I went to the training area and entered those words in the search and received this notice:
Any direction would be appreciated. I would like to review those video lessons. Thanks again Nik,